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Taking Your Business on to Social Media, a Librarian’s Guide

What is social media and why does it matter for my business?

Print:

Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
by Tom Funk; find it at 658.872 FUN

Facebook: the Missing Manual
by E.A. Vander Veer; find it at 004.678

Online:
Getting Started with the Internet – Learning Express Library
Explore the basics of email and chatting as well as social media sites like Facebook, Twitter, and LinkedIn.

Forbes Panel: Social Media And The Consumer (Youtube Video)

Social Media for Business – 7 Tips for Getting Started with Social Media for Your Business

How can it help my business?

by Dimitri Maex and Paul B. Brown; find it at 658.8 MAE 9/12

Spark & Hustle: Launch and Grow Your Small Business Now
by Tory Johnson; find it at 658.1 JOH 7/12

Million Dollar Website: Simple Steps to Help Your Compete with the Big Boys—Even on a Small Business Budget
by Lori Culwell; find it at 658.872 CUL

The Social Media Survival Guide: Everything You Need to Know to Promote Your Business Exponentially with Social Media
by Sherrie A. Madia and Paul Borgese; find it at 658.872 MAD

YouTube for Business: Online Video Marketing for Any Business
by Michael Miller; find it at 658.872 MIL

Twitterville: How Business Can Thrive in the New Global Neighborhoods
by Shel Israel ; find it at 658.872 ISE

Mobile Marketing: Finding Your Customers No Matter Where They Are
by Cindy Krum; find it at 658.872 KRU

 
Online:
Twitter for Business 
Learn skills and get ideas from the Twitter experts themselves.

Social Media: What Most Companies Don’t Know by Meghan Ennes (Slideshow)

Social Media for Business - Interview with Jill Celeste, Social Media Marketer

How to Use Social Media to Promote Your Small Business by Kym McNicholas

TED Talks – How to Make a Splash in Social Media

You’re the Boss – The Art of Running a Small Business from The New York Times

Online Articles: (available through Infotrac)
"Retailers embrace social media to lure young customers; Instant communication is key factor in reaching out to Generation Y"  
Source:Telegram & Gazette (Worcester, MA). (July 29, 2012): News: p12.

"Selling on Facebook: Puppies and babies help"    
Source:Daily Herald (Arlington Heights, IL). (July 30, 2012): Business News: p5.

"Twitter pro hands out advice"
Source:Oakville Beaver (Oakville, Ontario). (July 30, 2012): Business News: p1.

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